Our story
The concept
nonono started with a simple observation: our toddler's interests change faster than we can keep up.
One week it's bikes. The next, it's balls. Then suddenly, it's buffalos. There's simply no predicting what will capture her imagination next.
So we made her our Head Designer.
Everything we create is entirely dictated by her interests. She is consulted on all designs, and gets the final say in what we make.
The result? A clothing brand with absolutely no consistency or predictability, but with strong conviction that at least 1 child thinks the designs are awesome.
The clothes
Each design is produced in a limited batch of just one item at a time, capturing our toddler's current obsession before it inevitably shifts to the next big thing. This lets us dedicate serious attention to every single piece, ensuring exceptional quality in everything we make.
All garments are labelled with their their production number (1/200, 2/200, and so on), making each completely unique. We will send you the lowest number available in your size.
To protect against cheap replicas, each purchase comes with a certificate to verify the authenticity of your item and its unique production number.
The cause
nonono is a non-profit organization which donates every dollar of profit to the Children's Cancer CoLab (CCCoLab) to fund pediatric cancer research.
When you buy from us, you're only paying for the shirt, packaging, and shipping; everything else goes directly to the charity. We don't take salaries or make you cover any of our operating costs; we take care of that ourselves with the money we make from our full-time jobs.
Why? Because we believe that there is nothing more unfair in this world than seeing a beautiful child suffering a terminal illness, so we want to do anything we can to make that stop.
Thank you for joining us ❤️